The Impact Of Liquidity Management On The Profitability Of Manufacturing Company



CHAPTER ONE
1.00 INTRODUCTION
1.01 GENERAL DESCRIPTION OF THE STUDY
The concept of liquidity has been a source of worry to the management of firms of the uncertainty of the future. The liquidity of an asset means low quickly it can be transformed into cash. When referring to company, liquidity, one usually means its ability to meet its current liabilities and is usually measured by different financial ratios (www.unventorwords.com). The profitability  of a company can by described as its ability to generate income which surpasses its liabilities. Profitability is usually measured by different ratios such as ROA and ROE. (www.businessdictionary.comm). Efficient liquidity management involves planning and controlling current assets and current liabilities in such a manner that eliminates the risk of the inability to meet due short-term obligations, on one hand, and avoids excessive investment in these assets, on the other. This is due in part to the reduction of the profitability of running out of cash in the presence of liquid assets. Liquidity is having enough money in form of cash, to meet your financial obligations. Alternatively the case with assets can be converted into cash. Profitability is measured of the amount by which a company’s revenue exceeds its relevant expenses. Liquidity and profitability are the two corners of a straight lines. If you are on the line and move towards one you automatically move away from the other. In other words, there is a trade-off between liquidity and profitability. (Puneet and Parmil, 2012).
According to (Bhumia, Khan and Mukhuti, 2012) liquidity management is a concept that is receiving serious attention all over the world especially with the current financial situations and the state of the world economy. The concern of business owners and managers all over the world is to devise a strategy of managing their day to day operations in order to meet their obligations as they full due and increase. Profitability and shareholders wealth.
            According to (Eijell, 2004), liquidity management, in most cases are considered from the perspective of working capital management as most of the indice used for measuring corporate liquidity are a function of the components of working capital. The importance of liquidity management as it affects corporate profitability in today’s business cannot be over emphasis the crucial part in managing working capital is required maintaining its liquidity in day-to-day operation to ensure its smooth running and meets its obligation liquidity management is very important for every organization that mean tot pay current obligations on business, the payment obligations that are short term but maturing long term debt. Liquidity ratios are used for liquidity management in every organization. That greatly effect on profitability of organization
            According to (Blunia, Khan and Mukhut, 2012), liquidity profitability relationship is linked with the continuance of the appropriate intensity of working capitals. This concept tries to strike a level of liquidity that offers a relaxed balance of liquidity and profitability that is to says the investment of the company in working capital must be sufficient. It may generally be assumed that there is always a negative relationship between the two. But it is not true in all cases. The existence of a linear relationship though not continuous, between profitability and liquidity corresponding to the holding of content assets, at least up to a certain level by firms, is not an impracticable proposition.
1.02    BRIEF HISTORY OF CASE STUDY ORGANIZATION
1.2.1   COCA-COLA BOTTLING COMPANY
Coca-cola Bottle Company is a world known producer of soft drinks sold in more than 500 brands in over two hundred (200) countries. Over one point six billion (1.6b) people across the globe consumes the company product every day. From (audian, the North to Argentina, Australian, Brazil and New Zealand in the South from China and the Germany etc to Nigeria.
            Coca-cola first came into Nigeria in the year 1953 when Nigeria bottling company set-up its first plant in Lagos. Today’s coca-cola bottling company, plc is  in Nigeria, the number one producer soft drink selling over the two hundred and ten million (210m) bottles per day. A figure which is still growing with the opening of brand, new and expansion of plants in various parts of the country.
            Apart from coke as a brand as a product of the company, there are other  products or brand bottled by the company, these includes sprite, fanta orange, fanta lemon, krest soda etc which they produce and market in all the manufacturing plants in Ikeja plant etc.
            However, the success of Coca-cola has brought with its development of number of industries and indirectly to the growth of the economy. The Delta glass company in Ughelli, which supplies the millions of bottles required by the company to keep it functional and the crown cock product factory at Ijebuode and Kano State which manufactures it. The Benin plastic Orentes used for packing the bottles before and after producing the soft drinks. It is equally noted that the company, the highest employer of labour in the beverages sector with a magnified market-share.
1.2.2   7UP BOTTLING COMPANY PLC
7up bottling company plc was founded in United State of America by a pharmacist known as Mr C.C Greagras. 7up was formulated out of the six hundred (600) lemon, formular and ranked the 11th formular that was tested.
            However, the name 7up came to be out of more nothing but was called this, because it was not pronounce. The journey of 7up plc in Nigeria began as far back 1958 when a lebanees as Mr Mohanjed Shalke Eikali brought the company to Nigeria and since 1989 Pepsi coca has been as subsidiary of 7up as it was called since the existence of 7up bottling company plc, it has experienced a rapid growth in the country before it was about twelve (12) plants located. Currently, due to modern development, the 7up bottling plc is no, located nine (9) manufacturing plants which are located in Ibadan cicut, Oyo town, Ogbomoso, Ile-ife and Abeokuta etc with two hundred depots in the Eastern marketing region. Some of the depots are located in Uyo, Enugu, Nsukka, Abakaliki, Onitsha, Calabar, Port-Harcourt, Owerri and Aba.
            Presently, 7up bottling company plc bottlers the following products – 7up, Mirinda tonic, Mirinda orange, soda, team lemon, mountain dew, Pepsi coca etc.
            7up bottling company plc is one of the largest manufacturing companies in Nigeria. They produce and distribute the favorites brand of soft drinks examples are: Pepsi coca, Mirinda, 7up, mountain dew. These brands are popular and widely located strategically across the country. 7up company has a well coordinated distribution network of over two hundred (200) distribution centres across Nigeria which they called depot.
1.03    PROBLEM ANALYSIS
            One of the major reasons that may cause liquidation is illiquidity, insolvency, poor profitability, inefficiency and inability to make adequate profit. These are some of the basic ingredient of measuring  the “going concern” of an establishment for these reasons companies are developing various strategies which can be adopted within the firm to improve liquidity and cashflows concern, the management of working capital, areas which are usually neglected in times of favourable business conditions. The problems to be addressed by this study are to evaluate the impact liquidity management, on the profitability of manufacturing of companies of liquidity in the company’s profitability and profitability of some listed manufacturing companies.
            The following could be explained in details, thus
Illiquidity: This occurs when the companies have difficulties converting assets account. This is also called having cash flow problems. This problems of liquidity is poor timing of account payable and account receivable. The company must pay bills in today, but the customers are paying bills in 60days. Regardless of demand for the company’s products, cash to keep the operating firm because the company pay their bill faster.
Insolvency: This is way the companies because insolvent when obligations to creditors and vendors exceed the company’s financial resources. Such good example of this insolvency is when the company has required so much debt that can no longer pay its  bill. The company may have popular.
Poor Profitability: This is situation where by companies give out a product for free, they would not have any trouble finding people to buy their product. It is otherwise called declining, profitability. However, they would also lose money, since there are cost associated with it in making of the products poor profitability can occur for several reasons such as ineffective management.
Inefficiency: This is a reflection on the quality of a company’s management. As long as the company has strong liquidity insolvency, and profitability, inefficiency will not cause problem in short-term
1.04    OBJECTIVE OF THE STUDY
            The main objective of the study is to find out the impact of liquidity management in the profitability of manufacturing companies (coca cola and 7up bottling companies)
The following sub objectives are considered for the above purpose:
1.      To find out the significant impact of liquidity management on the profitability of a manufacturing companies.
2.      To find out the relationship between liquidity management and profitability in a manufacturing companies.
1.05    RELEVANCE RESEARCH QUESTION
In the course of this study the researcher was subjected with the following questions:
i.                    What are the significance impact of liquidity management on profitability of the a manufacturing company.
ii.                 What are the relationship between liquidity management and profitability in a manufacturing company?
1.06    RESEARCH QUESTION
            The researcher at this point would like to test the hypothesis using null hypothesis (H0) and alternative hypothesis (Hi)
Ho: Liquidity management has no significance impact on profitability.
Hi: Liquidity management has significance impact on profitability.
Ho: Liquidity management has no close relationship on the profitability of manufacturing company.    
Hi: Liquidity management has a close relationship on the profitability of manufacturing company.
Ho: liquidity management and profitability has no significance correlation
Hi: liquidity management and profitability has significance correlation.
1.07 DELIMITATION (SCOPE) OF THE STUDY
In the modern time of business endeavor, it is obvious that liquidity management problem is a global one. The problem has grown such that it affects both large and small scale business concern, government however is not left out. In this study, the researcher has resorted to limit it to a manageable scope. This is in attempt to ease coverage and to enhance the objectivity of the work considering the constraint involved.
Based on the foregoing, the researcher decided tot select coca-cola bottling company plc and 7up bottling company plc as his research base. The areas to be covered because of time constraint and other facilities include among others management of working capital. It should also be note that the two companies selected as the research based are multinational companies, this does not mean that the study shall be on global basis but is restricted within the country.
Furthermore, the researcher wishes to study and get relevant information from some managers especially those of the plants department, financial accountants and the public relation officers of the two companies.
The junior employees of the companies were excluded in this study because of its nature. Only classified information and views of the manager were necessary, thereby giving no 100m for individual opinions. Hence, the researcher limits the scope of his study to the information firms and class of personnel.
1.08    ASSUMPTION
            From the on-going study, the following assumptions were made:
a.      It was assumed that liquidity management will help in the assessment of working capital of manufacturing companies.
b.      It is assumed that liquidity management will help to examine the adequacy of the working capital or other wise.
c.      It is also assumed that liquidity management will help to asses the profitability of manufacturing companies.
d.      It is assumed that liquidity management also help to management, the profit of manufacturing companies.
e.      It is also assumed the liquidity management will help to assess the effective cash management in manufacturing companies.
1.09    SIGNIFICANCE OF THE STUDY
            The significance of the research work lies on the fact that is does not only limit its scope to examination of liquidity management but also investigated and clearly find out the effect liquidity management on the profitability of manufacturing companies. This would not only be useful to the management of the concern and academics.
            The primary objective of any going concern is to make profit, the always have this objective in mind before going into business invariably, all business concern work in consonance with the business philosophy of profit maximization.
            Manager’s business organization equally benefits enormously in this, then stewardship would be aided by their study in that effective liquidity managements.
            Moreover, this is significant because of its reference to all scholars of business, mostly accounting and management students because of their potentials as future managers.
1.10    DEFINITION OF TERMS
            In order to understand this study clearly, it is necessary to define some of the term used in this work.
Liquidity: Liquidity is the state of owing things of value that can easily be changed for cash.
Management: This is the act of running and controlling a business.
Assets: This is the economic benefit rights which has been acquired by the enterprise as a result of some current or past transactions.
Manufacturing Companies: These are those companies that are involved in the conversion of raw materials and other related materials into finished or semi-finished good such goods of which are either ready for immediate consumption or used for further production.
Company: This is defined as “an artificial legal person, invisible intangible and existing in the contemplation of the law”. Based on this a company could be an incorporated limited liability entity under the relevance of Nigeria.
Cash Budget: This is the most significant device which is applied in planning nd controlling of cash receipts and payment.

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